Our Capabilities

Assertive Approach and Targeted Expertise

To create the most compelling campaigns, we listen to our client’s needs and accept them as our own. We become strategic partners to align our efforts with our client’s goals and objectives. This synergy enables JMPR to engineer dynamic campaigns and leverage more powerful press for our clients.
Our approach is simple, aggressive, and thorough. We provide targeted media relations coupled with precise brand positioning. By implementing campaigns in a practiced and sustained manner, JMPR attains maximum exposure for our clients using strong national media contacts for high-profile opportunities. We combine the best of traditional media with emerging digital media to create multi-faceted campaigns. Our comprehensive approach ensures the most effective exposure designed to strengthen brand image and influence key consumers while generating heightened public awareness and interest.

Brand Positioning

  • Provide strategic counsel for new product launches and re-branding campaigns
  • Develop brand awareness campaigns to achieve client’s goals in desired marketplaces by coordinating industry roundtables, panel discussions and speaking engagements.
  • Introduce company heads/VIPs at media and industry events to build strong relationships with top-tier national media.
  • Work in concert with internal marketing departments to coordinate PR efforts in order to provide a unified message and further the brand’s identity

Media Relations

 

One of JMPR’s foremost strengths is the media relations expertise we provide for our clients. The agency has spent more than 30 years developing relationships with top tier writers, editors, bloggers and producers – JMPR is a resource to the media and they call on us as much as we call on them.
Services include:

  • Developing media strategy for clients and determining target audiences
  • Craft PR messages and analyze the effectiveness and reach of those messages
  • Materials generation including: press kits, press releases, executive profiles, fact sheets, company profiles, media alerts, corporate Q&As, FAQs and blog posts
  • Implementation of campaigns with targeted appeal to the client’s chosen demographic
  • Press Conference/ press tour coordination
  • Development and maintenance of current media database
  • Constant media monitoring to stay abreast of new issues and trends relevant to client needs and interests
  • Planning and staffing press trips and media launch programs around the world

Events + Trade Shows + Auto Shows

 

  • Event logistics – budget creation, VIP invitations, location scouting, vendor comparison (rates and services), materials creation and maintain guest list
  • Event marketing – creative marketing materials, campaign development
  • Pre and post-event publicity outreach
  • Develop media backgrounders for all C-level interviews
  • On-site staffing – managing media and executives’ needs at the event to secure desired interviews and photos
  • Auto Show executive interview schedule management and transportation
  • Press Conference management working alongside audio/visual, event organizers and media executives
  • Leverage JMPR’s scope of personal media contacts on site at shows to make key introductions between media and the client
  • Distribution of post-event press release to media with photo captions
  • Executive recaps with comprehensive coverage reports (digital, print and social)

Social Media Solutions

  • JMPR has a unique approach to blending traditional and social platforms to create an complete PR program
  • Develop social outreach plans that grow audiences and create maximum engagement on Facebook, Twitter ,YouTube and Pinterest
  • Populate fan pages with official news and photos
  • Gauge interest from fans about new products in two-way conversation
  • Engage fans to create more interaction between the brand and its followers
  • Implement creative social media campaigns that garner attention and keep clients at the leading edge of innovative ways to connect with consumers
  • Develop applications within social media channels like Facebook to generate additional fans
  • Using tools such as Facebook Insights, Klout and Google Analytics (among others), our team is constantly monitoring effectiveness and influence of both owned and earned social media campaigns and altering interaction on behalf of the brand accordingly

Media Tracking and Performance Review

  • Utilize CisionPoint, Vocus and other leading media tracking programs to remain current on the ever-changing media landscape
  • Work with clients to establish a reporting format that suits them
  • Solid performance and assessment tools to track the success of campaigns and demonstrate a clear return on your PR investment

Media Training

  • We work with our clients to develop key message points for all members of the organization that might interact with the media
  • Credibility – coaching on interview manner (body language, vocal tone) and how to be a reliable media resource
  • Responding to negative or aggressive questions
  • Briefing the client/ spokesperson on what to expect during the interview

Crisis Communications

  • Create company message points and media outreach plans geared to pending news cycles and crisis lifespan
  • Establish media contact point and central clearing house for crisis plans and implementation
  • Act as liaison between the media and the client during crisis periods
  • Media coaching for key personnel and spokespeople
  • Develop internal, external and post-crisis communications plans
  • Our senior team has the expertise to plan and war-game all possible scenarios in advance
  • Assist in corporate crisis communication drills